Drafthouse Films, the film distribution arm of the Alamo Drafthouse Cinema, announced today their partnership with new innovative digital distribution platform Distrify, which allows audiences to view and share content via robust web integration and social networking. The platform allows consumers to share content with a direct point-of-purchase link transforming the Internet into a communal VOD platform. Sharers of the content are eligible for Distrify’s affiliate revenue system which incentivize sharing from fans and online communities to maximize sales. Klown, the highly anticipated July 27th release from Drafthouse Films will be available for rent on the Distrify platform beginning day-and-date with the film’s release in theaters and on VOD providers and iTunes.
Celebrated maverick filmmaker Terry Gilliam (Fear And Loathing In Las Vegas, Brazil) utilized the Distrify platform to self-distribute his latest project The Wholly Family with monetized placement on mainstream online media outlets and shares from fans. The international hit comedy Klown, which was recently tapped for a 2013 US remake by Warner Brothers with Danny McBride (HBO’s Eastbound And Down) and Todd Phillips (The Hangover) attached, will be the first day and date release with a theatrical on the Distrify platform. Championed by The Village Voice and IFC.com as “the funniest movie of the year,” Klown follows two wildly inappropriate friends and one unsuspecting preteen as they embark on a canoe trip down the Danish countryside plowing through one unspeakable taboo to the next.
“Distrify is the cutting edge of digital film distribution, and that's where we want to be,” says Drafthouse Films COO James Emanuel Shapiro. “It’s exciting for us because it allows our partners and friends to host our films that we both love dearly and us all to profit in sharing these films. Websites who host the film can share in the revenue their site generates and the more films that are on the Distrify network, then the more the websites can feel like a curator themselves and really become part of the distribution landscape.”
“Audiences are excited by the connection to the film and its creators,” says Distrify founder/COO Andy Green adding, “monetizing this relationship fosters deeper trust and encourages ongoing participation from fans.”
To learn how you can embed KLOWN on 7/27 and earn $$, contact [email protected]